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Meet Celebrity MUA Letina Firmin

LeTina E. Firmin is a successful businesswoman, CEO of the Envy Firmin Makeup Mogul brand, and a social media viral sensation with her persona IAMAUNTIEJANICE.

In this interview, she talks about her latest project, the Cocoa Academy, and how it helps women of a deeper complexion to execute perfect high-end makeup applications. LeTina also shares some valuable insights about the beauty industry, balancing personal and professional life, and the importance of self-care.

You're the CEO of the Envy Firmin Makeup Mogul brand and the face of the viral sensation IAMAUNTIEJANICE. That's quite a mouthful! Can you tell us more about how you got started in the makeup industry?

Thank you for having me! I actually started in the makeup industry about 10 years ago, doing makeup for friends and family. I quickly realized that I had a real passion for it and decided to turn it into a business. From there, things just took off, and I've been so blessed to have the opportunity to work with some amazing clients and build the Envy Firmin Makeup Mogul brand.

The Cocoa Academy sounds amazing! Can you tell us a little more about what attendees can expect to learn from these virtual and interactive makeup classes?

Yes, I'm so excited about the Cocoa Academy! These classes are specifically designed for women of a deeper complexion, and each class is 90 minutes long. Attendees can expect to learn step-by-step techniques for executing perfect high-end makeup applications that help women look and feel expensive. It's a really fun and interactive experience, and I can't wait for everyone to check it out!

The beauty industry can be cutthroat and competitive, so it's important to have a support system. Can you share a little more about how you found your tribe and how they've helped you in your journey?

Absolutely. I think it's so important to have a support system, especially when you're in a competitive industry like beauty. For me, my tribe consists of other entrepreneurs and creatives who understand the challenges that come with running a business. They've been there for me through the ups and downs, and I don't know where I'd be without them. They've helped me stay motivated, inspired, and focused on my goals.

We're all about positivity and inspiration here! Can you give us a sneak peek into what attendees can expect from your upcoming motivational conferences, and how you hope to inspire them to pursue their dreams?

Sure! The motivational conferences are really all about helping individuals pursue their God-given purposes and doing it with fire in their spirit. We'll be covering everything from goal-setting and mindset to personal development and spirituality. My hope is that attendees will leave feeling empowered, inspired, and ready to take on the world!

Balancing work and life can be a challenge for anyone, especially those who are entrepreneurs. Can you share a little more about your self-love and self-care routines, and how you make time for both amidst a busy schedule?

This is such an important topic! For me, self-love is all about doing things that bring me joy and make me feel good, like spending time with loved ones, practicing yoga, and indulging in my favorite hobbies. Self-care, on the other hand, is all about taking care of my mental, physical, emotional, and spiritual health. This includes things like getting enough sleep, eating healthy, and taking breaks when I need them. It can definitely be a challenge to balance everything, but I've found that scheduling self-care time just like I would any other appointment helps me stay on track.

Success means different things to different people. How do you personally define success, and what are some of the milestones you've achieved that you're most proud of?

I personally define success based on my ability to walk in my God-given authority and impact people in a positive way while doing so. Some of the milestones I'm most proud of are building my Envy Firmin Makeup Mogul brand from the ground up and becoming the face of a social media viral sensation, IAMAUNTIEJANICE.

Self-care is so important, yet many people struggle to make time for themselves. Can you share some practical tips on how to incorporate self-care into a busy lifestyle, and how it has helped you in your personal and professional life?

Self-care is the deliberate and intentional steps and decisions that one takes to maintain a mental, physical, emotional, and spiritual balance. My advice to anyone in this position is to make the time. Schedule self-care the same way you do your clients. It has helped me tremendously in my personal and professional life by allowing me to recharge and show up as my best self.

We want to support your business and brand! Can you share some ways that we can spread the word and help others discover the Envy Firmin Makeup Mogul brand and your inspiring message?

Thank you so much for your support! You can spread the word by following me on all social platforms, Tiktok: iamauntiejanice and Instagram: Thee_envyfirmin. You can also share our website and upcoming events with your friends and family who may be interested in our services.

If you or someone you know has an inspirational story to share, we'd love to highlight your brand and introduce you to our global audience.

For more info, please send us an email at

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